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Smart entrepreneurs understand that it is not a matter of choosing one over the other, but rather finding a way to make them speak the same language. Done right, blending digital and physical marketing can create a brand presence that feels larger, more personal, and harder to forget.

Smart tax prep isn’t about avoiding the IRS; it’s about building systems that protect your business and your sanity all year long.

Marketers looking to extract the full value of an event need to weave digital tactics into every stage of the process — before, during, and long after the show floor closes.